The Future Hospitality Summit Africa (FHS Africa) will return to Nairobi from 31 March to 1 April 2026. The event will take place at the Radisson Blu Hotel, Nairobi Upper Hill. It will bring together leading voices from hospitality, tourism, and investment across Africa. As interest in African tourism continues to grow, the summit will focus on practical growth strategies. It will also address investment trends and long-term destination development.
Over the years, FHS Africa has become one of the continent’s most influential hospitality forums. It connects investors, hotel owners, developers, and policymakers. As a result, the summit plays a key role in shaping Africa’s tourism future. Moreover, it supports collaboration between the public and private sectors. This approach helps turn ideas into real business outcomes.
Driving Hospitality Investment Across Africa
Africa’s hospitality sector continues to attract strong investor interest. Improved infrastructure and rising travel demand support this growth. In addition, governments are adopting clearer tourism policies. Therefore, many destinations now offer better conditions for long-term investment.
FHS Africa provides a space where investors can meet decision-makers. These discussions focus on finance, regulation, and project delivery. Furthermore, the summit highlights ways to reduce risk and improve returns. By doing so, it supports sustainable hospitality growth across Sub-Saharan Africa.
Destination Leadership and Tourism Growth
Strong destination leadership remains essential for tourism success. At FHS Africa 2026, Juliana Kagwa, Chief Executive Officer of the Uganda Tourism Board, will share insights on destination branding. She will also discuss tourism promotion and public sector leadership. Her experience shows how policy and marketing can work together.
Meanwhile, hospitality operators will offer practical market insights. Ashish Sharma, Chief Executive Officer of Serena Hotels Africa, will speak about managing hotels across multiple countries. In addition, Rosco Wendover, Chief Executive Officer of the Angama Group, will discuss luxury tourism and conservation-led growth. Together, they will highlight lessons from operating in diverse African markets.
Investment, Development and Capital Strategy
Investment and development form a core part of the FHS Africa agenda. Ewan Cameron, Director for Africa at Westmont Hospitality Group, will share views on hotel development trends. He will focus on market selection and long-term planning. These insights help investors understand where opportunities exist.
Similarly, Rahul Chaudhary, Managing Director and CEO of CG Corp Global, will provide a global investment perspective. Olivier Granet, Managing Partner and Co-CEO of Kasada Capital Management, will also contribute. He will explain how investors structure deals and deploy capital. As a result, attendees will gain clarity on investor expectations in Africa.
Strategy, Sustainability and Long-Term Planning
Sustainability now plays a central role in hospitality development. Therefore, FHS Africa 2026 will explore responsible tourism models. Dr. Aradhana Khowala, Founder and CEO of Aptamind Partners, will lead discussions on destination strategy. She will also address inclusive and sustainable growth.
Moreover, the summit will examine how sustainability supports long-term value. Topics will include community engagement, climate awareness, and destination resilience. As a result, stakeholders can better balance growth with environmental and social responsibility.
Revenue, Distribution and Brand Performance
Commercial performance remains critical in a competitive market. Mita Vohra, Board Director and Head of Sales, Marketing, Revenue and Distribution at Sarova Hotels, will share practical insights. She will focus on revenue growth, pricing strategy, and brand positioning. Her session will highlight ways to improve financial performance.
In addition, discussions will cover digital distribution and customer data. These tools help hotels reach global travellers more effectively. Therefore, operators can improve both occupancy and guest satisfaction.
Supporting African Hospitality Entrepreneurs
African-owned hospitality brands continue to grow in strength. At FHS Africa 2026, Jameel Verjee, Founder and CEO of CityBlue Hotels, will share his journey. He will explain how he built and expanded a regional hotel brand. His story reflects rising confidence among African entrepreneurs.
Furthermore, the summit will address challenges faced by local brands. These include access to finance and market expansion. By sharing real experiences, FHS Africa supports entrepreneurship across the continent.
Global Travel Trends and Market Perception
Understanding global travel trends is essential for destination success. Peter Greenberg, Travel Editor at CBS News, will provide a global outlook. He will discuss how travellers view African destinations. In addition, he will explain what influences travel decisions.
These insights help destinations improve their global image. As a result, they can attract new visitor markets. The discussions will also highlight the role of media and storytelling in tourism growth.
Industry Value and Strategic Insights
Roy Bannister, Head of Strategic Partnerships, Africa at The Bench, highlighted the summit’s value. He noted that the quality of speakers reflects the event’s importance. Moreover, he explained that FHS Africa brings together data, analysis, and industry expertise.
According to Bannister, the summit supports better decision-making. It covers finance, development, technology, and sustainability. Therefore, it remains essential for leaders and investors in African hospitality.
Strengthening Africa’s Hospitality Future
FHS Africa has become a key meeting point for industry leaders. Previous editions have generated strong business outcomes. They have also supported long-term partnerships. As a result, the summit continues to influence hospitality development across Africa.
The 2026 edition aims to build on this success. It will reinforce Africa’s position as a priority investment destination. By encouraging collaboration and innovation, FHS Africa supports sustainable tourism growth across Sub-Saharan Africa.
More information is available at www.FutureHospitality.com/Africa. Distributed by APO Group on behalf of Future Hospitality Summit Africa (FHS Africa). Future Hospitality Summit Africa is the continent’s leading hospitality investment and leadership forum. It brings together executives, investors, developers, and policymakers. The 2026 summit will take place from 31 March to 1 April at the Radisson Blu Hotel, Nairobi Upper Hill, Kenya.