Rita Boateng stands as one of the most inspiring leaders in Ghana’s corporate space. As the Marketing & Customer Executive at Old Mutual Ghana, she blends strategy, innovation, and people-centered leadership to drive long-term business growth. Her work continues to strengthen customer trust while inspiring a new generation of professionals.
Early Career and Path to Leadership
Rita’s career began with a deep interest in customer behavior and brand communication. Her first roles helped her understand how strong customer relationships can shape a company’s identity and success. These early experiences pushed her toward strategic marketing, customer insights, and leadership development.
Her consistent growth, combined with a strong commitment to learning, helped her rise as a respected leader known for clarity, purpose, and impactful decision-making.
Driving Growth at Old Mutual Ghana
As the Marketing & Customer Executive at Old Mutual Ghana, Rita leads key initiatives that influence customer experience, brand direction, and digital transformation. She develops strategies rooted in data, creativity, and customer needs. Her approach ensures that each campaign and customer program reflects real value and modern expectations.
Rita’s leadership continues to set strong standards for customer engagement and service delivery. As a result, Old Mutual remains a trusted and forward-focused brand in Ghana’s financial sector.
Championing Women’s Empowerment
Beyond her executive role, Rita is a strong advocate for women’s empowerment. She believes in creating opportunities for women to lead, learn, and step confidently into decision-making roles. Her influence reaches far beyond her office as she supports mentorship initiatives, leadership training, and conversations about gender equality.
For many young women in Ghana, Rita represents what is possible when vision meets discipline and passion.
Commitment to Innovation and Customer Experience
Innovation has always been a defining part of Rita’s leadership. She pushes for new ways to improve service delivery, simplify customer journeys, and strengthen brand loyalty. Her work in modernizing marketing systems and enhancing digital touchpoints keeps Old Mutual aligned with global standards.
Her focus on simplicity, clarity, and customer-first processes continues to shape the organization’s approach to growth.
A Vision for the Future
Rita remains committed to building a workplace and society where inclusion, innovation, and empowerment remain top priorities. She believes that when people are supported and encouraged, they deliver exceptional results. This belief guides her daily work and long-term vision.
Her journey serves as an inspiration to anyone striving to blend purpose-driven leadership with meaningful impact.